Collection and Use of Information

1. Information We Collect.

• Information that is provided when a reservation is made, information is requested or a product or service is purchased from us, including names, addresses, telephone numbers, email addresses, license plate numbers, and passwords, and payment information.
• Photos, videos, and other digital media taken by us of visitors visiting at Wake and Lake RV Resort, including photos customers take using our photo booth. Each customer and guest of Wake and Lake RV Resort by entering and using the facilities or visiting the Wake and Lake RV Resort website grants to Wake and Lake RV Resort a license to use such materials. This license may be revoked by contacting Wake and Lake RV Resort in writing at the address above and requesting the removal of such information from the Wake and Lake RV Resort website and other promotional materials.
• Usage, viewing, and technical data, including IP addresses or device identifier, when visiting our sites, or opening emails from us. While we may temporarily collect this information while you are using our website to facilitate usage, we do not log or retain it or associate it with other information we collect about you.

2. Creating an Account.

We may allow creation of an account with us when making a reservation on our website or by phone or in person at Wake and Lake RV Resort; however, creating an account is not required to make a reservation. Our reservation process requires customers to provide a name, a mailing address, a telephone number, cell phone, email address, and password. By creating an account with us, we can provide a better, simpler, and more interactive experience. The contact information provided will be used to contact the account holder regarding the status of a reservation or order, answering questions, and, unless the account holder has chosen to opt-out, to send communications about upcoming special rates, contests, promotions, product information, and similar notifications. By creating an account, the account holder acknowledges and agrees to be responsible for maintaining the confidentiality of his/her account information and password. The account holder also acknowledges he/she is responsible for all use of our website under the account.

3. How We Collect Information.

Information is collected when entered by users on our website, when making a reservation in person, online, by phone, or by fax, when creating an account, when responding to customer surveys, and when customers and guests of Wake and Lake RV Resort register at the front desk, fill out forms or otherwise share information. We also collect digital images by taking photos and videos of customers and guests and activities at the Resort. Wake and Lake RV Resort and/or Wake and Lake RV Resort customers and guests and online users of the Wake and Lake RV Resort website may also collect and post digital images related to Wake and Lake RV Resort and its customers and guests on third party social media websites.

4. Cookies Etc.

Information may also be automatically collected through technology such as cookies, log files, web beacons, and other technologies when you visit our sites or interact with our emails. A cookie is a small data file which our site leaves on your web browser, in order for the site to remember you and your personal preferences when you return to the site. Users of our site may adjust their browser settings to limit certain tracking features or to decline cookies; but by doing so, they may not be able to use certain features on our site or take full advantage of our offerings. Customers can still utilize most of the features of our website without using cookies, including making a reservation or purchase, but we will not be able to recognize the customer as a returning user unless the customer logs into his or her account.

5. How We Use Customer Information.

Wake and Lake RV Resort or its agents may access customer information, unless prohibited under applicable law, for the following purposes:

• To process customer reservations and participation in activities and events, and provide the customer with products and services;
• To analyze, optimize, and improve the online experience, products, services and facilities;

• To communicate with customers regarding a reservation, account, transaction, and information requests relating to Wake and Lake RV Resort;
• To post online or in other promotional materials the names, photos, videos, and other digital media of our customers and guests taken while at Wake and Lake RV Resort;
• To provide information regarding features on our sites or changes to our policies;
• According to choices and controls that may be selected: To send users emails, offers, and promotions for our products and services; and
• To personalize content and experiences on our website.

7. Sharing Information with Other Companies.

We may occasionally hire other companies to provide services on our behalf, including but not limited to handling customer support inquiries, processing transactions, database management and digital marketing. Those companies will be permitted to obtain only the personal information they need to perform the service requested. These organizations are all bound by written undertakings to maintain such information in accordance with this Privacy Policy.

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred as part of that transaction, but we will notify you (for example, via email and/or a prominent notice on our website) of any change in control or use of your information or if either become subject to a different privacy policy. We will also notify you of choices you may have regarding the information.

8.  Third Parties.

Our website may offer social sharing features or other integrated tools, including links to other sites, which let users share actions taken on the website with social media providers such as Instagram, Facebook and Twitter, and vice versa. The use of such features enables the sharing of information with “friends” or the public, depending on the settings the user establishes with the third party that provides the social sharing feature. In addition, our website includes Google Analytics code that allows Google to collect certain data about your use of the website, such as your IP address and which page you are visiting on our website. Google Analytics may set a cookie that enables Google Analytics to track your use of our and other websites. Google Analytics is hosted by Google. These third-party services may collect information about your online activities over time and across different websites or online services when you use our website. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the third parties that provide these features.

9. User’s Controls and Choices.

We provide users certain controls and choices regarding our collection, use, and sharing of information. In accordance with relevant law, a user’s controls and choices may include:

• Choices for email subscriptions, newsletters, alerts, and similar communications;
• Requests for access to the personal information we hold about the user; and
• Requests for us or third parties to amend or delete personal information.

If you maintain a password protected account, you may review and make changes to certain information (such as name and address) through that account. Subject to the provisions of Section I(A) (California CCPA rights), we do not currently maintain any other process by which you may review and request changes to any of your information that is collected through our website.

10. Data Security, Integrity, and Retention.

We are committed to the security, integrity, and confidentiality of our users’ information. We have physical, administrative, electronic, and technical security measures which are designed to protect our users’ personal information from unauthorized viewing, access, disclosure, use, and modification. We periodically review all security procedures to consider appropriate new measures which become available to us.

Despite all efforts, however, no security measures are perfect or impenetrable. We will retain users’ personal information for the length of time needed to fulfill any requests, and will strive to dispose of all personal information in a secure manner when the information is no longer reasonably necessary.

11. Removal of Content.

If an individual’s likeness or other personal information appears in any Wake and Lake RV Resort publication or on its website, the customer may ask us to remove it by writing to privacy@wakeandlakervresort.com. We will begin to process your request within 30 days. Please note that processing a request does not ensure complete or comprehensive removal of content that was posted on Wake and Lake RV Resort social media pages (as those are third party sites and persons over whom Wake and Lake RV Resort has no control can post on those pages).

IV.  Changes to this Privacy Policy.

We may change this privacy policy to accommodate new technologies, adjust to new industry practices, or to abide by regulatory requirements. Changes are generally intended to provide greater protections of personal information, or for other purposes. When we materially change this privacy policy, we will provide notice to customers as required by applicable law. A customer’s continued use of our product or service, including use of the Wake and Lake RV Resort website, after the effective date of the change will constitute acceptance of the change. We may provide such notice by email, by posting the notice on our website, or by other means consistent with applicable law.

V.  Contact Information

If you have any questions or concerns regarding this privacy policy or the privacy of your personal information, you can request more information or ask questions using the contact information provided below: